Inside the game
Menu music, gameplay loops, cutscenes, radio-style stations and cinematics. Specify whether the track is interactive, looped, adaptive or editable.
GAMES · SYNC · RIGHTS
Music licensing for games, trailers and interactive worlds.
Choose music that fits the game and define where it can actually be used, from in-game loops to launch campaigns. Audio Motion helps productions structure music and rights enquiries before final approval.
One game can involve several music licences
A game soundtrack, a trailer, a live-streamed event and a paid social advertisement can each involve different music uses. The recording, underlying song and delivery rights need to be considered for the exact production and media.
Trailers and launch campaigns
Paid media, storefront videos, broadcast spots, social cut-downs and regional versions. Promotional rights are not automatically covered by an in-game licence.
Streaming and creator sharing
Consider streaming of gameplay, player-generated clips, influencer campaigns and how music may be heard outside the game. Check agreed scope and platform terms.
Updates, DLC and re-releases
Think about future platforms, territories, downloadable content, remasters, soundtrack albums and licensing term extensions before locking the budget.
The game music clearance brief: eight essentials
- Title and recording: exact track, artist, mix, master and preferred alternate.
- Placement: menu, gameplay, cinematic, character sequence, event, trailer or advertisement.
- Duration and edits: full track, loop, stems, edit, interactive transitions, localisation or alternate mixes.
- Platforms: consoles, PC, mobile, subscription libraries and any planned ports.
- Territories and term: geographic scope, release schedule and intended rights duration.
- Promotional uses: trailers, paid social, press footage, influencer or broadcast advertising.
- Recording and publishing: identify master and composition rights controllers, then document who can approve each use.
- Commercial parameters: budget, deadlines, exclusivity requests, renewal and fallback music options.
Original score, production music or an existing hit?
Original composition
Commissioning can align music with the game's pace, emotional arcs, seamless loops and technical delivery. Agree ownership, reuse, fees and exploitation rights in writing.
Licensed production music
Curated catalogue tracks may offer useful versions and defined licensing routes, but permissions still depend on the specific track and approved scope.
Recognisable commercial recording
Using an existing master normally brings separate recording and composition enquiries. A famous song does not become cleared when one party agrees.
Music containing a sample
A third-party sample or interpolation introduces its own source-rights chain. Confirm permissions for the proposed use, not only the music supplier's assurances.
Two scenarios worth planning for
Gameplay music plus a launch trailer
A track appears as a repeating in-game cue and again under a 30-second launch trailer. The rights brief must describe both uses, the necessary edits and the relevant online and advertising media.
Game launch followed by new platforms
The initial release is for PC, with possible console ports and soundtrack distribution. Those future uses should be flagged early for negotiation rather than assumed to be covered.
Illustrative scenarios, not real AMM client case studies or legal opinions.
Continue with Audio Motion
Have a project with a deadline?
Tell us which music, version and media you are considering. We can discuss a suitable creative or clearance route. An enquiry is not a licence or confirmation of availability.