Audio Motion MusicHow to license a famous song for film, TV or advertising
A recognisable song can define an entire scene or campaign. Using a hit recording is not simply a matter of paying a streaming service or finding a publisher email address. Here is how to prepare a commercial music clearance that rights holders can actually evaluate.
A practical educational guide from Audio Motion Music. Rights vary by territory and contract; this is general information, not legal advice.
1. Identify the precise recording and composition
Start with the track title, featured artist, recording version and any available ISRC. A live performance, remix, remaster and original master may be controlled differently. List the composition title, writers and publishers separately from the sound recording.
Do not rely on a distributor listing or public credit as final proof of who can grant a commercial licence. Rights may be split among several parties and territories.
2. Define the intended use before seeking quotes
Rights holders need a production or campaign description: the brand or programme, the scene, duration of the music, whether the lyric or recording is altered, whether the song is foreground or background, distribution media, territories, term, exclusivity, budget and planned dates.
A festival-only film clearance may not cover streaming, trailers or paid social. An organic post licence may not include a brand advert. State the actual uses rather than asking for “all rights” with no context.
3. Request publishing sync permission and master-use permission
The underlying composition generally requires synchronisation permission from its publisher or other controlling parties. The specific commercial recording also usually needs a master-use licence from its controller. Each party can quote separately and request approval of the creative context.
One side approving the request does not bind the other. Multiple writers or territories can complicate the publishing chain.
4. Discuss budget, restrictions and alternatives
There is no universal published price for a famous-song sync. Fees and negotiation can depend on fame, requested use, prominence, length, media, territory, duration and rights-holder policy. Approval can be withheld.
Agree what will happen if the first-choice recording is unavailable: consider other cleared catalogue music, an original score or an authorised new recording of the composition. A re-recording is not a shortcut around publisher consent.
5. Document written approval and delivery
Treat clearance as complete only when all necessary parties have approved the use in writing and the agreements cover the final edit. Keep signed licences, usage restrictions, payment conditions, versions and delivery details with the production record.
If the project changes platforms, extends its term or adds an advert, recheck whether existing permissions cover the change.
How Audio Motion can help
Send Audio Motion the song title, recording, placement, media, territories, deadline and budget. We can coordinate rights research, requests and negotiation records, with approval always subject to the relevant rights holders.
Explore related services
Put the rights brief in motion.
Have a specific recording and production in mind? Send a commercial rights enquiry. AMM can assess the proposed use, investigate the relevant controllers and coordinate permission requests. Only signed grants determine what is approved.
How to get music rights for commercials
A brand campaign needs more than a song title and a media plan. Share the product category and creative treatment, exact recording and cut, market, campaign duration, paid and organic media, versions and launch deadline. Ask for the composition synchronisation rights and master recording rights for the same defined use.
A television campaign may also need connected-TV, cinema and social cut-downs. These should be described before the licence is negotiated, rather than assumed to be included.
NEXT STEP
Have a real production or release deadline?
Send the exact recording, current rights status, media, territory, required term and target date. A request starts a review; it is not approval or a licence.
Request famous-song clearance →