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D) The interactive capabilities are low. O It has low credibility and image. a. frequency b. reach c. viewer number d. number e. exposure. Advantages and Disadvantages of Various Advertising Mediums It stimulates the people to purchase the product. Audience selectivity is low. The cost of advertising can be a disadvantage to small businesses. Low level of frequency B. Internal Job Posting - Top 15 Advantages and Disadvantages . social media marketing (SMM). MKT Chapter13b Flashcards | Quizlet 81 Which of the following is a disadvantage inherent in advertising in magazines. According to the critics, advertising has the following disadvantages: (1) Adds to Costs: An organisation has to spend large amount on advertising. A. Direct-response advertising. 91. The 5 major disadvantages of using Google AdWords for advertising D) It only provides one -way communication with customers. A review of these and some additions follow: 1. You have to act reactively, not actively. Selective reach. Advertising is of different kinds depending upon the type of medium used for communication such as print advertising, social advertising, outside advertising, broadcasting advertising, etc. i) Newspapers reach every nook and corner, so his or her coverage is high. (1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. . 7. Among the disadvantages of radio advertising, a primary drawback is that people listening to it are often engaged in other activities, such as driving. The main disadvantage of mass marketing is that this method of marketing can be successful in one geographic area but may not resonate positively with consumers in other regions. First is the easy formation and usage; unlike other digital marketing, creating and posting banner ad to the organization's website takes the shortest time like a second. What Are the Advantages and Disadvantages of the Percent-of-Sales Method? Next, develop a bootstrap marketing idea that will help promote a small business at a minimal expense. Many of the advantages of direct marketing have already been presented. Web surfers tend to ignore the vast majority of ads. Which of the following is a disadvantage of using Yellow Pages as an advertising medium? It is expensive due to high cost per contact. Advantages and Disadvantages of Newspaper Advertising In comparison to all the other forms of advertising, TV advertising is known to cost the most. It is very common to see insults from people towards companies. This is one of the biggest disadvantages of social media for your business. It increases the cost of the products. Operations Management questions and answers. which of the following is a disadvantage of advertising?