Nielsen's "Doing Well By Doing Good" report identifies how much consumers care about corporate social responsibility, and how that converts to consumption.. An online poll of 30,000 consumers in 60 countries reveals consumers across the globe are increasingly more willing to pay higher prices for sustainable products and services than they were in 2011. Across categories, consumers’ familiarity with an attribute strongly correlated with their willingness to pay more for it. They found that: 61% of consumers would be willing to pay more for eco-friendly DIY products. Coffee with environmental interests saw a massive surge growing 52% by sales volume. Consumer Goods Brands That Demonstrate Commitment To Sustainability Outperform Those That Don't. The percentage of consumers willing to pay … The poll surveyed 30,000 internet users in 60 countries to find out how passionate consumers are about sustainable practices when it comes to what they buy. Nielsen’s information reveals that 43 percent of global respondents claim to have actually spent more on products and services from companies that have implemented programs to give back to society (just 7 percent fewer than those who say they would simply be willing to pay). SHARE. Sustainable Retail: How Gen Z Is Leading The Pack - Forbes The top attributes … Nielsen 66% of consumers willing to pay more for sustainable goods, … [13] 57% of consumers are willing to change their buying habits to help the environment according to an IBM Consumer survey. For example, consumers who claim to recycle and to buy green products are not always those willing to pay premiums. Key Environmentally Conscious Consumers Statistics. NielsenIQ Report: The Rise of Sustainability - Byzzer
Eva Jospin Artwork, Mort De Coluche, Daniel Balavoine Je M'appelle Henri, Camping Vacaf Hendaye, Rêver D'être Soulevé Islam, Articles C